Designation
Chief Marketing and Growth Officer, Shorter Loop
I am a TEDx speaker, AI Marketer, multi-award winning (Woman of Substance, 24-25| Top 250 global marketers, 2023; Top 10 marketing leaders, 2022 by CEO Insights, Women Exec., 2021, ET Now) Sr. techno-marketing executive, board member (IIM-C alumnus/topper| Ex- Intuit, Tally, Ericsson, Oracle, HP, EMC) with 20+ years of in-depth experience in building purpose-driven, measurable, scalable global/local branding & marketing strategies. Includes CI, insight-driven digital marketing campaigns, GTM, demand gen, performance marketing w CAC/LTV improvement, CRM & marketing automation, Brand, PR, ABM, Affiliate, Influencer, Field, Webinar, Events). I work collaboratively w/ CXOs, Sales, Product/Services, HR & Fin. help them achieve organizational goals.
A hands-on business innovation strategist, data-driven digital marketer, brand evangelist & thought leader with attention to detail.
A speaker in many industry forums: Tedx, North America Customer Centricity Awards, Edinburgh Univ, NMIMS,Amity Univ.,CRMAcademy of Asia,Customer Loyalty Summit,Paul Writer’s Brand Summit,Pearl Academy,FICCI,EdgeCRM etc.
A passionate content writer, vblogger, lifelong student. Strong advocate of DEI; practitioner of “Giving Back to Society”.
B2B2C industry expertise
SaaS |Tech| Fintech|Telco | Retail | Healthcare/Pharma | IT Consulting | Ecommerce
Marketing expertise
- Market research: Customer & competitive intelligence, customer persona, segmentation, concept testing (NPD), BrandTrack, CSAT/NPS
- Marketing automation, analytics & dashboard
- Global, regional marketing strategies, GTM, integrated marketing campaigns, execution by creating high-performing marketing teams
- Digital Marketing (E2E digital marketing programs including GTM, ABM, SEO/SEM, Social Media, Demand gen, Performance Marketing, CLM, WhatsApp, Website revamp, Email, Video/App Marketing)
- Global customer programs (Customer Acquisition, Satisfaction, Experience, Referral, Loyalty, Executive Sponsorship, Community, Events)
- Product/Partner, Event marketing
- -Branding, PR; marketing communications
- Website design/dev
- Content strategy
Tools experience
MsOffice, CRM (Salesforce, Siebel, Zoho, Hubspot), Google Analytics, Keywords Planner, SEMRush, WebTrends, Eloqua, WebEngage, SpyFu, Prowly, Ubersuggest, Contently, SparkToro, Canva, AdobePhotoshop, Invideo, ChatGPT, Supermeme, Rytr, MOZ, Screamfrog, WordPress, Wix, HTML, Ahrefs, Google Ads/LinkedIn/FB/Insta/YouTube/programmatic ads, Quora,Reddit
A certified career mentor focuses on empathy, innovation.