When it comes to pricing, startups often default to a purely financial mindset—calculating costs, adding a margin, and arriving at a number. But as Dr. AVR Mahadev emphasized in a recent session on “Startup Pricing: Strategy and Customer Relationships,” effective pricing goes far beyond spreadsheets and profit margins. It’s a deep strategic decision rooted in positioning, brand promises, and...Read More
Turning an idea into a successful startup isn’t just about inspiration—it’s about systematic innovation. A brilliant product alone doesn’t guarantee success. What truly matters is how well you solve real problems, serve real people, and build a sustainable business.
In a recent SPARKLAB session led by Dangeti Srinivasa Rao, an experienced mentor in startup strategy and innovation,...Read More
In a world where businesses constantly chase more customers, we often forget a fundamental truth: it’s not just about how many people buy from you—it’s about how long they stay and how much they contribute over time.
This principle was at the heart of a recent discussion between Dr. AVR Mahadev and Phanidhar Varanasi, where they unpacked two powerful concepts every business must...Read More
Today marks a momentous milestone in the journey of the Sri Sathya Sai Research and Innovation Foundation (#SSSRIF) as we unveil its official logo — a visual expression of our commitment to values-driven innovation and transformational impact.
The SSSRIF logo was officially unveiled in the Divine Presence today (8 July 2025) by Sri R J Rathnakar, Managing Trustee,...Read More
In the rapidly evolving entrepreneurial ecosystem, where ideas are abundant and enthusiasm is high, achieving clarity in foundational business aspects remains a crucial determinant of long-term success. Recognizing this, SPARKLAB, the purpose-driven startup incubation initiative of Sri Sathya Sai Institute of Higher Learning (SSSIHL), recently organized a highly impactful session led by...Read More
In the bustling world of startups, where the race to launch products often overshadows foundational questions, a critical query emerges: Who are you in the mind of your customer? This pivotal question was the focus of an illuminating session on Brand Identity, led by AI startup leader and seasoned brand strategist L. Ganeshkumar at SPARKLAB on May 21st. This session, far from a...Read More
Introduction
On May 19th, the SPARKLAB initiative at Sri Sathya Sai Institute of Higher Learning (SSSIHL) hosted a masterclass titled “Designing and Defining Value Proposition,” led by L. Ganeshkumar, CEO of an AI-driven company and an experienced mentor. The session aimed to bridge the gap between innovative ideas and market viability, emphasizing how to translate...Read More
